BMW Designworks has teamed up with The North Face to unveil a new camper concept which is designed to replace the caravan.
This new lightweight camper concept if called the Futurelight and it uses Nanospining technology to create a new ultra light material.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
The FUTURELIGHT camper was inspired by the 2008 BMW GINA Light Visionary Model concept car. Like the GINA Concept, the FUTURELIGHT™ Camper is made of a fabric outer shell, consisting of a flexible material stretched over an iconic geodesic dome to demonstrate the potential uses of FUTURELIGHT™ fabric beyond just apparel.
You can find out more details about the new Futurelight camper concept from BMW and The North Face at the link below.